Brand Factory is a chain of stores operated by Pantaloon Retail India. Launched in September 2006, it currently has eight outlets in India.[1][2] The outlets are between 60,000 to 100,000 square feet (9,300 m2) in size and offer around 120 brands such as Esprit, Van Heusen and Levi's. The chain offers a minimum discount of 20% for its merchandise and targets customers in the 20-35 age group. The chain had more than a million customers within its first year of operation[3] and witness a footfall between 2000-5000 customers per day. [4]
It has stores in Ahmedabad, Bangalore, Kolkata, Ghaziabad, Hyderabad, Pune, Chennai, Mumbai and Coimbatore.